THE RECORD BEFORE THE 2018 WORLD CUP


We would not write about normal football jerseys in general, but the upcoming Nigerian World Cup jersey is just not "normal". It is not even just the jersey. It is the whole tournament kit, nike just announced. At first sight it looks like a Riccardo Tisci collection, but it is not. Even the official promo-pictures look like a lookbook for an upcoming streetwear collection. The retro design of the whole kit fits perfectly into today's streetwear culture and that might was one reason for over 3 million people to pre-order a piece. 

Yes, over 3 million pre-sales are confirmed right now and the number is still growing. It is a record. And that is why Nike just announced a football boot, which is designed to match the Nigerian tournament kit. 





Source: NIKE


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