NEW BALANCE X CONCEPTS “CITY RIVALRY” PACK


If you know the Boston based sneaker store Concepts, you probably know that the guys always do a good job when it comes to collaborations. This time the store teamed up with New Balance again to work on the 997 and 998 silhouette, which is not the first time.
The 997 ''Rose'', 997 ''Luxury Goods'' or 998 ''C-Note'' were the previous collaborations. The City Rivalry Pack is inspired by the rivalry between the Boston Red Sox and the New York Yankees. Concepts, which boasts locations in both cities, presents the “City Rivalry” with the 997 (NY) and the 998 (Boston). The green 997 is representing the statue of liberty and the 998 has the original Boston Yawkey colorway. The pack is releasing on April 9th at all Concepts locations (excluded Concepts Cambdrige) and Concepts Online, retailing the 997 for 240$ and the 998 for 220$. A wider release is not confirmed yet. 













Source: Concepts

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